Your Marketing Budget Is Burning While Your Token Price Crashes
How focusing on real adoption rather than social metrics can transform your token's performance...
If you’re in Web3 marketing or leading a crypto project, let me ask you this:
- Are you refreshing CoinGecko or CMC multiple times a day?
- Are you launching announcement after announcement with zero impact on token price?
- Are you wondering if you should spend more or stop wasting money altogether?
If yes…
This post is for you.
I’ve Seen This Story Too Many Times
The team launches.
There’s hype.
The price spikes…
And then—the crash.
I’ve watched teams burn entire budgets trying to “bring the price back up” with:
- Social campaigns
- Giveaway bots
- Fake engagement
- Influencer promos
None of it sticks.
Why?
Because all they’re chasing are vanity metrics.
Impressions.
Likes.
Followers.
Airdrop hunters.
Zero real adoption.
What Actually Moves Token Price?
This is what I asked Wali Khan, founder of Aylab, on my latest podcast AI Growth Insiders.
His answer?
"Most projects confuse awareness with adoption.
It’s the users who interact onchain and hold the token that drive real value."
Here’s what to actually track if you want sustainable token demand:
- ✅ Active wallets using your dApp, game, or platform
- ✅ Onchain transactions that prove real activity
- ✅ Token holding duration showing belief in long-term value
- ✅ Recurring usage, not one-time pumps
A Real Example: SUI Network
🚀 2 Million Monthly Active Wallets
🚀 Price movement from $0.40 to $45
🚀 #1 in user activity on SUI at the time
All thanks to Aylab’s user growth engine—not hype, but real onchain users.
While others burned budget on impressions, they built a funnel that converted social reach into hundreds of thousands of real wallets per day.
How They Did It
Aylab didn’t just buy ads.
They built a full funnel:
Telegram growth ✅Twitter engagement ✅Onchain conversions ✅Massive active user base ✅
With 50 million+ monthly users across their ecosystem and partners.
The Takeaway
If your token price is dropping, more hype won’t save it.
You need to shift your focus to adoption metrics that actually drive value.
✅ Wallets
✅ Transactions
✅ Holders
✅ Repeat users
🎧 Want the full breakdown?
Check out my latest podcast episode with Wali Khan below!
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Diana Felkina