SEO Is Dying. AI Search Is Taking Over.
Websites are out. AI agents are in. Learn why conversations are replacing clicks — and how to make AI your new front door.
🔍 TL;DR – The Decline of SEO and Rise of AI-Powered Search
If you’re still optimizing for Google in 2025 like it’s 2015 — you’re already behind.
→ ChatGPT, Perplexity, Arc, and Google SGE are reshaping how users discover information
→ AI assistants are skipping the click and delivering answers directly
→ Traditional keyword-stuffed blog SEO? It's fading fast
🧠 The new game isn’t ranking on Google.
It’s being the source AI tools pull from — or build on top of.
🟣 From Ranking to Relevance
My “SEO Is Shifting” Moment
I searched:
“Best AI tools for marketing workflows” on Google.
→ 8 SEO-heavy articles
→ Pop-ups
→ Slow load
→ Repetitive info
Then I asked Perplexity the same question.
Got a real-time, citation-backed answer in under 5 seconds with sources, summaries, and links.
No noise. No scrolling. Just answers.
That’s when it clicked:
We’re not searching websites anymore. We’re searching AI.
🧠 SEO Is Dying. Here’s What’s Replacing It:
🔹 ChatGPT Browse & Plugins — Users ask, get full answers, skip links
🔹 Perplexity AI — Summarizes top sources, cites you only if you’re trusted
🔹 Google SGE (Search Generative Experience) Pushes organic links below AI summaries
🔹 Arc Browser — Replaces traditional search with AI-first “Browse for Me” workflows
The new search experience is conversation + curation not blue links and metadata.
📈 How to Build for AI-First Discovery
Want to stay visible? Here’s how:
✅ Be quotable – Write insights worth summarizing
✅ Be structured – Use clear H2s, concise formatting, and smart titles
✅ Be cited – Publish content that real people reference (case studies, first-party data, visual breakdowns)
✅ Be API-ready – AI tools favor clean, structured sources (not clickbait blogs)
✅ Be present on trusted sources – Reddit, Quora, Medium, LinkedIn are all high-trust for AI engines
It’s not just about “ranking.”
It’s about feeding the AI layer that users rely on.
🛠 Real Examples of AI-Powered Discovery Funnels
• Notion AI blog → cited by ChatGPT + Perplexity → massive traffic spike
• SaaS comparison tables on Reddit → pulled into Arc AI + Google SGE snippets
• Interactive tools (calculators, templates, datasets) → used by AI to provide richer answers
• Thought leadership on LinkedIn → summarized in Perplexity answers for niche queries
The lesson?
If you’re not discoverable through AI systems, you’re becoming invisible.
🟣 Takeaway: AI Discovery > SEO Ranking
SEO isn’t gone, but it’s no longer the primary way people find answers.
AI systems are the new front door.
→ Be cited, not just indexed
→ Be useful, not just keyworded
→ Be structured, not just long-form
In the new world, the winners write for humans and machines.
Cracking Web3 Ads: Inside Slise
🟣 TL;DP -If you’re building or marketing in Web3, chances are you’ve wasted ad spend on bots or unqualified leads.
In this episode, Eva Nevraj (Slice) breaks down how to run wallet-based, hyper-targeted campaigns that reach real users on Web3-native platforms like wallets, DEXs, and aggregators.
🔍 What You’ll Learn:
- Why most Web3 ad campaigns fail without connected strategies
- How Slice combats fake traffic and bot engagement
- The metrics that actually matter for Web3 growth
- How to retarget users based on on-chain behavior
- The role of AI in campaign optimization
Time to tune in if you’re serious about growth in Web3 marketing.
🟣 Deep Dive- Wallets, Not Clicks: The Future of Web3 Growth with Eva Nevraj (Slice)
Web3 marketing isn’t broken—it’s just built for a world that no longer exists.
If you’re pouring money into Web3 growth and getting ghosted by bots, it’s time to rethink the stack. Slice shows that wallet-first, data-rich, AI-enhanced campaigns aren’t the future—they’re already here.
👉 Whether you're scaling a DeFi protocol or launching an RWA product, Eva’s playbook will help you reach the right wallet, at the right time, with the right message.
🎧 Listen now: YouTube | Spotify
Enjoying AI Growth Insiders? Share it with a friend who’d benefit too!
Got this from a friend? Sign up here to get future issues directly!
Want to learn more about AI Powered Growth? Read more here!
Got an AI Product to Promote? Reach over 15,000 entrepreneurs and marketers using AI to grow smarter, reach-out to learn more!