Beyond the Cookie: Rewriting Web3 Advertising
Websites are out. AI agents are in. Learn why conversations are replacing clicks — and how to make AI your new front door.
TL;DR – (Why Programmatic Ads in Web3 Matter)
If you’re leading growth in Web3—whether as a founder, marketer, or product lead—this is for you.
- Cookie-based ad models are broken—and irrelevant in a wallet-first world.
- On-chain programmatic ads offer precision targeting, privacy-first design, and high ROI.
- Platforms like Slise & Addressable are redefining how brands grow in the decentralized era.
- Ignore this shift, and you'll fall behind competitors already capturing Web3-native attention.
Web3 advertising is evolving. Are you ready?
🧠 How On‑Chain Data Is Rewriting Ad Targeting
Smarter, Privacy-First Marketing for the Wallet-First Web
🟣 Web3 Advertising Is Entering Its Programmatic Era
The Web2 playbook is reaching its expiration date. Banner fatigue, cookie loss, rising CACs—brands are seeing diminishing returns. But in Web3, a new opportunity has emerged:
On-chain programmatic ads.
These are not just crypto-native versions of Web2 tools. They’re an entirely new species—built for wallet-based identities, real-time behavioral insights, and consent-driven targeting.
🟣 The Value of On‑Chain Programmatic Advertising
Here’s what this model unlocks:
True Behavioral Targeting
Reach users based on actual on-chain actions—staking, minting, bridging—not vague interests or click data.
Precision Without Intrusion
No cookies, no tracking pixels. Just transparent, consent-based targeting using wallet data and smart segmentation.
Performance You Can Measure
Run A/B tests across dApps. Measure CTR, CAC, retention—directly connected to on-chain activity.
🟣 The Web3 Ad Platform Race Is Heating Up
The move to on-chain programmatic advertising is no longer a future trend—
it’s already transforming how Web3 projects grow.
Platforms like Slise and Addressable are leading the shift, offering wallet-native ad tools that help brands reach real users based on actual on-chain behavior.
Let’s take a closer look at Slise:
- Reaches over 6 million active wallets via dApp-native ad placements
- Trusted by major names like PayPal, OKX, MetaMask, and Revolut
- Backed by Y Combinator, Binance Labs, and Alliance DAO
This is part of a bigger trend, Web3 marketers are turning to tools that offer:
- Precise targeting using on-chain data
- Privacy-first design without cookies
- Clear performance metrics tied to real wallet actions
🧠 Takeaway:
On-chain ads aren’t a nice-to-have—they’re the new growth engine.
If you're still relying on Web2 tactics in a wallet-native world, you're already behind.
🟣 Why This Shift Matters for Your Brand
For Marketers:
Finally—a way to match the right message with the right wallet in the right app. All while respecting privacy.
For Founders:
Lower CAC, better targeting, and insights that tie directly to revenue-driving actions.
For Users:
No creepy tracking. Just relevant offers based on what they actually do on-chain.
🟣 Takeaway: This Is Not Optional
Just like Web2 brands couldn’t ignore Facebook Ads in 2012, Web3 brands can’t afford to ignore on-chain programmatic ads in 2025.
These platforms don’t just deliver impressions—they deliver outcomes.
Web3 growth will belong to those who embrace wallet-native, performance-driven marketing.
Are you evolving with the space—or still running banners in a post-cookie world?
Cracking Web3 Ads: Inside Slise
🟣 TL;DR
If you’re building or marketing in Web3, chances are you’ve wasted budget on bots, empty clicks, or users who never convert.
In this episode, Eva Nevraj, Managing Director at Slise breaks down how wallet-based, hyper-targeted campaigns are flipping that script—reaching real users across wallets, DEXs, and Web3-native platforms.
🔍 What You’ll Learn
- Why most Web3 ad campaigns fail without connected on-chain strategies
- How Slise detects and filters out fake traffic
- The metrics that actually matter for Web3 growth
- How to retarget users based on wallet behavior
- Where AI fits into smarter, performance-driven ad optimization
If you’re serious about growth in Web3 marketing—this episode is your blueprint.
🎧 Listen now: YouTube | Spotify
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